I’ve always had this image of what a “YouTuber” is in my head and I’m sure a lot of people hold the same image in their heads; an outgoing personality.
You’ll find yourself watching YouTubers screaming at the camera, or being over dramatic reacting to something if you browse long enough.
Since the beginning of YouTube, a majority of the YouTubers plastered on the trending page fit this exact description. There is nothing entirely wrong with these style of videos but it also doesn’t have to be the way you approach making videos. You may not be fit to make these type of videos.
From my own observation and experience, I find that a lot of people who choose to start YouTube channels feel like they also have to fit this stereotype; I definitely did. I’m not a natural talker and for the longest time, I found it very hard to talk to the camera. I started my channel over 3 years ago and have uploaded 300+ videos and I don’t think I’ve gotten that much better. If you watch my first video, this is very evident.
Recently, I’ve taken a step back from my YouTube channel to find when and where I lost my passion for creating YouTube videos. A lot of it had to do with the constant pressure to speak on camera a certain way or to make a viral video. I think a lot of what initially sparks you is lost on the way when you’re constantly comparing yourself to others. When you’re copying thumbnail styles, video intros, and feel the need to say “subscribe and like” a lot of that passion is lost in the process. It only gets worse when you feel like you’re obligated to upload multiple videos a week and stay active on every social platform despite while juggling other responsibilities that require more attention, trust me I’ve been there and done it. It gets even worse when you’re not getting paid for any of this. You absolutely do not need to upload multiple times a week and do outrageous things to be successful on YouTube. Be you, and make videos your own way. Staying authentic will not only make making videos easier for you, but it’ll also create better results. Things are easier to do when they come naturally to you. Try not to feel pressured to do exactly what everyone else is because they are entirely different people than you. Maybe you don’t want to show your face, or maybe you don’t even wanna speak, do what you’re good at. You might even want to think about whether or not you should start a channel. Maybe you’re better at writing and should possibly start a blog. Straying away from yourself will only hurt you.
My biggest piece of advice for anyone starting on YouTube is to treat this “thing” as a passion project until you can put more effort into it. These “YouTubers” you see making millions of dollars are only able to achieve such because they have the time and resources to. They’re able to spend 6 full days a week filming and editing videos. Unless you’re willing to drop out of school or quit your full-time job, don’t expect amazing results because it’s tough to keep persisting making videos when you’re a) not getting paid and b) not even enjoying it. You also need to remember that this a full-time job for these YouTubers and they are normal people. Don’t feel bad if you can’t upload one day, your subscribers probably won’t notice, especially if you’re just starting out and don’t have a big fan base. Upload when you can, and don’t feel pressured to constantly produce amazing content right away and multiple times a week. The algorithm will tell you different but your mental health will tell you the same.
Striving to become a “YouTuber” is unrealistic and isn’t even something I’d recommend (my opinion of course). If YouTube is like the TV, a lot of these YouTubers have reality TV shows, and although they garner views, it's not something I’d like to be a part of. You may want to get your first viral video or become “YouTube famous” but you probably won’t get to that point if you stop uploading after your 5th video gets 12 views and you’re disappointed. Treat YouTube as a platform to share your own unique perspective and you’ll go a much longer way. If you’re a singer, treat it as a place where you can upload your covers. If you’re a videographer, use it as a hub for your films. You don’t need to follow the standard that everyone tells you to. Longevity is the goal, and if your behaviour involves you trying to make some quick cash and get your 15 seconds of fame, you won’t last long, trust me.